Nextdoor is introducing its first generative AI characteristic, an in-app “assistant” that may assist customers rewrite “probably unkind” posts on the neighborhood social community. The brand new characteristic is rolling out “over the following a number of weeks.”
It’s removed from the primary time the corporate has experimented with methods to remind customers to maintain conversations “neighborly.” The corporate, which has at time struggled to battle the notion that its platform can , started utilizing in 2019 and final yr launched pop-ups reminding customers to be extra The app has additionally served up extra focused nudges to advertise language and fewer heated discussions.
The brand new “assistant” takes the method a step additional. As an alternative of preemptive reminders, the assistant will immediate customers to “rephrase probably unkind feedback” and counsel new wording for the publish. “It is nice to inform individuals, ‘hey, be somewhat bit extra constructive,’ or ‘you do not at all times have to reply,’” Nextdoor CEO Sarah Friar says. “However now you are really serving to them reframe it in a approach they may not have considered.”
Friar notes that the assistant-written posts are optionally available and that customers are free to make adjustments to the textual content it suggests. “It’s saying ‘whenever you phrase issues this fashion,’ or whenever you perhaps simply add a number of extra sentences or add some context or an emoji, you may assist somebody hear you,” Friar says. “They could not agree with you, however at the least they’ll start to listen to you.”
The assistant itself depends on the identical OpenAI fashions utilized by ChatGPT, and has additionally been educated on “all the knowledge we have collected over our nearly 10 years of life,” in response to Friar. She says this enables the assistant to supply extra tailor-made strategies for different kinds of posts on the platform. In an instance offered by the corporate, the assistant rewrites a publish from a consumer on the lookout for landscaping work with new phrasing the app says might “get a greater response” than the unique.
Whereas the assistant is Nextdoor’s first use of generative AI, it possible received’t be the final. Friar says she’s notably desirous about how generative AI can be utilized for suggestions to assist small companies utilizing the platform.
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