Based on LG, amidst the worldwide pandemic, folks turned to gardening as a therapeutic pastime to fight the challenges of social isolation and reconnect with nature from the consolation of their houses.
Timber.com (a trusted on-line gardening useful resource) conducted a survey that unveiled fascinating data: since 2020, 68% of People have cared for no less than one houseplant, with 38% of people aged 18 to 24 embarking on this endeavor throughout lockdowns; greater than half of the younger adults surveyed acknowledged gardening as a way to reinforce their psychological well-being.
To simplify the method of indoor plant cultivation, LG launched the LG tiiun in 2021, adopted by the tiiun mini in 2022 — these revolutionary creations allow customers to embrace a greener life-style inside their indoor areas. Geared up with good options comparable to built-in LED lighting and computerized temperature management, the LG tiiun acts as a digital “inexperienced thumb,” facilitating gardening success for all.
Developed by Sprout Firm, LG’s pioneering company-in-company (CIC), the LG tiiun signifies LG’s dedication to fostering revolutionary enterprise concepts and effectively getting into new markets. Notably, the tiiun mini was developed and launched at an accelerated tempo in comparison with its predecessor.
Shin Sang-youn, the top of Sprout Firm, established three main targets to nurture the “pet plant” market and popularize LG tiiun. He said:
“Our objectives had been to transform people beforehand tired of gardening into plant lovers, affect plant-keepers to decide on LG tiiun, and foster a devoted neighborhood amongst LG tiiun homeowners”.
To realize these targets, Sprout Firm established an internet neighborhood for tiiun homeowners in October 2021, which has now grown to embody over 6,000 energetic customers as of Might 2023. This interactive platform permits members to share private tales, and talk with fellow plant and tiiun lovers, and extends past one-way info sharing.
Moreover, the Sprout Firm group actively listens to suggestions from tiiun homeowners, leading to helpful enhancements. Responding to person preferences for prolonged plant nurturing, LG started promoting dietary dietary supplements individually from the seed kits, guaranteeing a relentless provide. Moreover, as a consequence of client demand for extra coloration choices, the LG tiiun mini now gives 4 pleasant pastel shades for the decrease half: beige, mint, lemon, and peach.
Recognizing the pattern of tiiun customers capturing every day plant progress images, LG launched a “plant journey” characteristic inside the devoted LG ThinQ app. Customers can now doc their crops’ progress, creating charming time-lapse movies that commemorate the miraculous journey of progress.
Shin emphasised the dedication to client satisfaction and the pursuit of steady enchancment: “We are going to proceed to hearken to client ideas, improve present choices, and develop new merchandise that deal with actual challenges whereas delivering tangible buyer worth.”
World growth quickly?
Presently out there solely in South Korea, LG tiiun is poised for future growth into world markets. Shin shared, “With a world growth in thoughts, we’re conducting experiments to domesticate crops from varied areas and environments.”
With the exceptional success of tiiun in its residence market and optimistic anticipation of its world prospects, Shin expressed his aspirations:
“Simply as Scotch Tape and Styler have change into generic phrases, our hope is for tiiun to change into synonymous with indoor gardening home equipment sooner or later.”
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